Google is what type of industry

But through its dominance in search, Google has a powerful vantage point from which to attack the highly valuable online travel bookings market — with its data superiority, it is aiming to deliver a product that is more personalized and relevant than that of the major online travel agencies OTAs. Google can use its massive amount of contextual data and infrastructure to deliver more personalized search results to potential travelers, but also to deliver lower and more predictable prices.

Using historical data on what specific flight routes cost, Google offered consumers the ability to get a refund if the prices on the pre-booked flights decreased after they booked them. This move was also an indication of another big advantage that Google might have in the travel market: the ability to more accurately predict demand.

Being able to project which airline routes and what destinations will be busy, and to what degree, could be a hugely valuable service for Google to offer to hotels, airlines, rental car services, cruise lines, and the rest of the travel industry. In , Google launched another feature that could divert consumers from OTAs like Expedia and Booking: smart hotel search.

Lastly, when booking a hotel room, the transaction takes place on Google itself, rather than forcing customers out to other booking sites to check out.

Currently, when it detects a query regarding a specific flight route, Google places a personalized Flights search box inside the search results page.

Travelers relying on OTAs also tend to spend more money during their trips and stay at their destinations longer. However, the study also found that Google ranked No. Google also ranked as the most popular method overall for researching flights and prices before traveling.

From bets on VR and streaming to building its own video game console, few tech companies are as intent on bending the future of entertainment towards its own vision as Alphabet. Alphabet has been seriously investing in gaming for a while. In , it launched YouTube Gaming, a version of YouTube and a Twitch competitor specifically catered to video game content creators and their viewers. YouTube currently has hundreds of thousands quarterly active gaming streamers.

Over the 12 months leading up to September , more than 50B hours of content in total were filmed. Those numbers make YouTube the second-most popular game streaming service behind Twitch. With its newest and biggest gaming project, Stadia, Google aims to leverage its scale, machine learning expertise, and technological infrastructure to build a new kind of console-less gaming experience.

A patent filed by Google sketching out the basic idea behind Stadia. Google is also planning a free version of its Stadia platform, which it hopes will attract a wider audience. Google also signed exclusivity agreements with 5 major development studios, including Harmonix and Supermassive Games, to produce original titles for Stadia in July This type of feature could help drive growth for Stadia as the game streaming and e-sports spaces continue to grow.

Although it was seen as technically impressive at launch, supporting streaming at 4K resolution at 60 frames-per-second, Stadia has suffered from repeated missteps and enduring technical problems. The platform has experienced consistent issues with pre-ordering, lags in gameplay, and lackluster reviews for its games library.

To address criticisms about its limited library, Stadia announced plans to add mainstream titles for the platform in , including major franchise titles such as FIFA The service has also experienced an exodus of senior executives and experienced developers. Whether Stadia succeeds in changing the business model behind gaming will ultimately rely on whether it can deliver on its game-changing features before the platform expires from lack of interest.

Since Google acquired YouTube in , the streaming site has become the most popular destination for online video. Around 5B videos are reportedly watched on the platform every day. For advertisers, YouTube TV could potentially offer a place to reach consumers in a more targeted way than traditional broadcast television. For example, the personalization data that YouTube collects could be used to give advertisers a more complex audience model and help them better target their ads.

One big problem YouTube has faced is concern over its reluctance to censor allegedly damaging or harmful content uploaded to the website. By becoming the conduit through which banks can offer services, Google stands ready to collect a vast amount of valuable data on what services are useful and why. It could then use that data to aggregate demand, similar to the way it approaches hotels and travel searching. Google Pay was active in 28 countries by the end of , and processed 1B transactions in its first year.

Google Pay is now available in 40 countries. In India, the product had over 75M users as of June In , the company made its biggest foray into banking to date when it announced a long-awaited expansion of Google Pay into adjacent financial services. Account holders can also apply for a physical debit card, which will be administered and serviced by MasterCard. Users will be able to send and receive funds via Google Pay.

The app will integrate more closely with other apps in the Google ecosystem, such as Gmail, enabling users to search their email for receipts and purchase confirmations. Offering checking accounts could be a way for Google to help its Pay service compete with mobile payment services from companies like Samsung and Apple, which have seen higher usage so far.

It could also help Google collect valuable data on payment patterns and other types of consumer financial information, possibly helping it market its advertising services. For Citi, Google presents an opportunity to increase customer acquisition by working with one of the main platforms that consumers use to access the internet.

Satellite imaging and geographic information system GIS technologies have come a long way during the past 2 decades, and today, Alphabet is applying its vast resources to provide clearer images of our world from space.

Alphabet has made significant investments in satellite imaging startups in recent years via its GV investment arm. These investments represent major growth opportunities for Alphabet, particularly as the commercial space travel market matures and barriers to entry become lower.

GV acquired a stake in Orbital Insight in Founded by former Google Books director James Crawford in , Orbital Insight provides imaging services to private entities and governments. Its technology has been used to identify patterns in everything from the health of corn crops to how busy the back-to-school shopping season is likely to be based on vehicle movements in store parking lots. The company was founded by a team of former engineers at NASA. Planet currently has around imaging satellites orbiting the Earth, the single largest constellation of satellites owned by a single entity.

But Alphabet is interested in much more than just selling the data gathered by orbital satellites — it wants to change how satellites are launched into space, too. The company plans to conduct its first commercial launch by Although they have been contentious, projects for the Department of Defense and other government agencies around the world have vast commercial potential for Alphabet.

Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads.

Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Your Money. Personal Finance.

Your Practice. Popular Courses. News Company News. Part Of. While Google is the flagship subsidiary, Alphabet has grown through a series of key acquisitions across the domains of hardware and software. Here we look at some of the most prominent companies owned by Alphabet, such as YouTube, Nest, and Waze. Article Sources. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

Those companies barely scratch the surface. There are so many Google properties, like the autonomous vehicle division Waymo and CapitalG, formerly known as Google Capital, known for funding startups like Airbnb and Glassdoor. Of course, businesses and people around the world rely on products like its cloud software, Google Translate, Google Maps and so much more.

This study focused primarily on the questions, "What are the most expensive keywords on Google AdWords in terms of cost per click? This new study focused on a different questions, "What industries spend the most on PPC advertising?

Some of the results are different because certain industries such as retail spend a lot in aggregate, but don't pay a lot for each individual keyword. Many people are skeptical of how so many ads on Google are clicked. Some comments express confusion on how industries pay billions for PPC ads when many individuals purport that they themselves never click PPC ads, or don't even see such ads.

We've discovered that oftentimes, people do not realize that they may be clicking PPC ads. These ads are often so well camouflaged with natural results, that many users may not recognize the difference. Next we set the keyword match type to broad. The resulting CPC was the estimated price for the top spot.